Step
A conceptual design for a social campaign addressing the highly serious issue of depression in society.
By showcasing visual contrast, the campaign encourages seeking dialogue with others to prevent taking the worst, final step in life during difficult situations that initially seem hopeless.
Tattoos
With stereotypes regarding tattoos still present and career paths still blocked because of them, the campaign serves as a reminder not to judge through the prism of stereotypes.
Notice
The titular 'notice' refers to the issue of school bullying.
Children who fall victim often stand in the shadow of their greatest traumas and experiences.
The campaign reverses this situation entirely. It casts light on the victim so that, despite a dense crowd of perpetrators, one can notice the act of bullying and take action when help is possible, preventing years spent as a victim from accumulating and leading to a tragic outcome.
